Protective Industrial Products
Interactive Pages
THE PROJECT
Protective Industrial Products is constantly developing new products and technologies, but sometimes the features that make a product great are subtle and not inherently obvious to users. We wanted a way to highlight and educate both our own sales team and their potential customers on these product innovations, in a more interactive and engaging experience than a print piece or spec sheet could provide.
ROLE: Design, Development
TIME: Started August 2016, additional pages ongoing
MAIN OBJECTIVES
Develop an interactive experience that will engage users on the page
Translate design from print to multiple digital formats
Deliver a straightfoward format that can also double as a sales presentation
THE PROCESS
The idea began as a tradeshow booth exhibit as a “Winnovation Table”, an interactive display of the company's latest product launches. Each product started with its own print brochure to be given to booth visitors. After each brochure was designed and approved, they would be passed along to me to develop as an interactive experience specifically for tablets, which would be locked horizontally in kiosk mode. The needed to follow the look and feel of the brochures, while also allowing for further user engagement with the information. On a tight deadline, I created the majority of the ten pages in the two weeks leading up to the show.
After the show was over, it was requested for these pages to be added to the main website, so that they wouldn't be limited to just tradeshow attendees. The sales team would be able to refer to them while talking with potential distributors in place of powerpoint presentations, and they could be used in training sessions for customers and employees. I readapted the horizontal slider format into vertical scrolling desktop and mobile webpages. From that point forward, creating these pages from all major brochures has became an integral part of the product launch strategy.
EXAMPLES
One of the most recent pages I created was for a partner brand's line of Hearing Protection. Most of the rest can be viewed here, under Interactive Sales Presentations.